Contact persons of the alliance are available at both locations Karlsruhe and Mannheim
 Jan Höffer  Karlsruhe Institute for Technologie (KIT)  Institute of Information Systems and Marketing  (IISM)  Kaiserstraße 93 | 76133 Karlsruhe  www: https://ise.iism.kit.edu  ☎ +49 721 608-48376  ✉ jan.hoeffer@kit.edu |
 Prof. Dr. Armin Heinzl  University of Mannheim  Chair of General Management and Information Systems  Business School  Schloss | 68131 Mannheim  www: http://wifo1.bwl.uni-mannheim.de/en/home  ✉      heinzl@bwl.uni-mannheim.de |
 Prof. Dr. Alexander Mädche  Karlsruher Institute for Technologie (KIT)  Institute of Information Systems and Marketing  (IISM) | Karlsruher Service Research Institute (KSRI)  Kaiserstraße 93 | 76133 Karlsruhe  www: https://issd.iism.kit.edu | https://www.ksri.kit.edu  ✉      alexander.maedche@kit.edu |
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 Prof. Dr. Florian Stahl  University of Mannheim  Chair for Quant. Marketing and Consumer Analytics  Analystics | SBusiness School  Schloss | 68131 Mannheim  www: http://quantmarketing.bwl.uni-mannheim.de/  ✉      florian.stahl@bwl.uni-mannheim.de |
 Prof. Dr. Christof Weinhardt  Karlsruher Institute for Technologie (KIT)  Institute of Information Systems and Marketing  (IISM) | Karlsruher Service Research Institute (KSRI)  Kaiserstraße 93 | 76133 Karlsruhe  www: https://im.iism.kit.edu | https://www.ksri.kit.edu  ✉      christof.weinhardt@kit.edu |